Without
good rankings in the top 30 positions on the major search
engines for words and phrases related to your products
and services, you are missing the bulk of your potential
client base. Why? Because most people will hardly look
beyond the first 30 links returned after they run a search
on the engines. If your site is not in the top 30 positions,
up to 80% of your potential client base will not know
you exist.
There is a pervasive myth among web site owners that simply
submitting your web site to hundreds of search engines
will increase traffic to your site. Another myth is that
simply inserting META tags in your web pages will also
increase your traffic. Both are just not true. META tags
and submitting are recommended, but by themselves these
steps will not get you anywhere.
So
what works? SEARCH ENGINE POSITIONING - this is by far
your best and most affordable bet.
Consider
these statistics: Over 95% of web users find what they
are looking for by visiting the top 6 search engines.
Many of these searches are for the products and services
that you deal in. Everybody knows that even a few good
positions on even one or two important keywords or phrases
can drive thousands or hundreds of thousands of quality
visitor traffic to a web site per day.
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